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Results pilot project in shopping mall
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Het laatste nieuws: 30 November 2011. Pilot project with "olfactory marketing" in shopping mall was successful. "20% more turnover by delicious fragrances..."
Read the article here!
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Results pilot project Voka
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Gazet van Antwerpen: 30 November 2011. "Pleasant shopping" and Voka evaluate pilot project with fragrance machines. "Customers buy more in shops with a pleasant fragrance".
Read the article here.
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Odors to lure customers
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Het Nieuwsblad: 15 september 2011. Odors to lure customers...
Read the article here!
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Pleasant fragrances seduce customers
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Het laatste nieuws: 14 September 2011. Pilot project with "olfactory marketing" at shopping mall. Pleasant fragrances must attract customers...
Read the article here!
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Traders do it with scents
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Gazet van Antwerpen: 14 September 2011. Traders do it with scents...
Read the article here!
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On n'est pas des pigeons
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Scents @ RTBF On n'est pas des pigeons (September 2011). An adjusted smoking law provides an other fragrance experience at restaurants, cafés and hotels. A conversation about the fragrance of tobacco at the horeca industry.
Watch the fragment here!
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Fragrance of chocolate sells more books
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Gazet van Antwerpen: 12 August 2011. Experiment: Student from Malle comes to striking conclusion: "A chocolate fragrance sells more cookbooks and romance".
Read the article here!
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Fragrance machines after smoking ban
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Het Nieuwsblad: 15 July 2011. Managers use fragrance machines against "unpleasent odours". Cafés stink after smoking ban...
Read the article here!
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Visite
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1 March 2010. Introducing olfactory marketing at the program "Visite" with Scents CEO Patrick Castelain and Inge Moerenhout.
Watch the fragment here!
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Tested on humans
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Together with Scents, Hunkemöller realised an increase in turnover of 6%. This by the diffusion of a chocolate fragrance for the VRT program "Also tested on humans" (13 January 2010) with Marcel Vanthilt.
Watch the fragment here!
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MNM, Evy Gruyaert - Aromax
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Evy Gruyaert, radio presenter at MNM shows the fragrance machine: Aromax. The Aromax is a design appliance that is made for a perfect fragrance experience at home with 100% essential oils. You can find this appliance in our Scents webshop: www.scents.be
Listen to the fragment here!
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Radio interview -Media Market
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Collaboration between Scents and MediaMarket Oostende attracts the attention of various media. We walk through the store and the fragrance choice of the different departments will be explained by the manager.
Listen to the fragment here!
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A company with a fragrance
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Het Nieuwsblad: 22 May 2008. Fragrances influence our emotions directly. A company with a fragrance...
Read the article here!
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Odors as hidden seducers
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Texbel: 10 April 2008. Odors as hidden seducers...
Read the article here!
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De zevende dag
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Broadcast about olfactory marketing on "de zevende dag" at 13 April 2008. Scents CEO Patrick Castelain and a professor marketing from KUL explain the 'new' trend.
Watch the fragment here!
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Pleasant odors sell more
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De standaard: 8 April 2008. Pleasant odors sell more...
Read the article here!
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4FM and Kinepolis
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Scents @ 4fm, 27 March 2008. Cooperation between Scents and Kinepolis ensures a fragrance of grass during the film of U2-concert.
Listen to the fragment here!
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Kinepolis will smell like grass
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Het Nieuwsblad: 26 March 2008. Good odors sell more. Kinepolis will smell like grass during the avant-première of the new U2 concertfilm...
Read the article here!
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Man bijt hond
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Fragment of "Man bijt Hond" on "één" about the use of fragrances in the court room. "A case with a smell"
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Radio 1
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Scents @ radio 1 (15 January 2008) Patrick Castelain, CEO from Scents and first "olfactory marketing" specialist in Belgium is invited at Radio 1 to explain the concept of olfactory marketing. During the conversation they talk about the diversity of fragrances, applications and questions from listeners.
Listen to the fragment here!
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Jobat: a job with an odour
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Jobat:12 January 2008, Special jobs: Olfactory marketing " A job with an odour"
Read the article here!
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Martin Lindstrom
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Martin Lindstrom / Patrick Castelain
Martin Lindstrom, Minnesota is known for the use of fragrances as one of the most important means to promote sale. He is one of the Top 100 most influential persons around the world according to Time magazine. He recommends top executives, such as Nestlé, McDonald,‘s ‚ Procter &Gamble, Microsoft, Unilever, Walt Disney. He was quoted in numerous publications such as the Wall Street Journal, New York Times, Washington Post, Fortune, Forbes, USA Today, Newsweek, Business Week, People Magazine, Wallpaper, Harvard Business Review, The Times, The Guardian, New York Post, Chicago Gallery, the Economist and Time magazine. His previous book Brand Sense (Simon & Schuster, New York) was elected by the Wall Street Journal as the top 5 best books ever written on marketing. His new book “Buyology” is by USA Today as the best book of the year and is distributed in more than 60 countries.
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