PERCEPTION OF FRESHNESS

Without realizing, we often use our nose to decide if we buy or do not buy specific everyday products. We sniff at fruits to determine if they are fresh. We buy flowers when they smell nice. We choose a new shampoo by opening the capsule of the bottle and smell. This to make sure the fragrance is good. And we decide to buy croissants when we smell that they are baked a few minutes ago. A combination of seeing and smelling is therefore very important at the moment we make a purchase decision.

In a location with pleasant fragrances, the attention of the consumer is assured and he will be seduced more easily to buy the product. Since many products are packed airtight (legally obligated sometimes) when they are sold in the supermarket, their pleasant fragrances  disappear. The intention of olfactive marketing in a supermarket is to create a market feeling by bringing back these typical fragrances in the supermarket.

In this way we reintroduce the fragrances of fresh coffee, chocolate, bakery, etc,…  into the supermarket. Another possibility is to attract more attention to certain rayons by reinforcing already present fragrances such as fruit or flower.

RAISE YOUR VALUE

Research shows that people appreciate products/services more in rooms with a pleasant or attractive scent in comparison with rooms without any fragrance. So, the appreciation of your product/service/brand increases and people are prepared to pay more for the same products/services than in not fragranced spaces.  

DEODORIZING

Do you have undesirable odors? In that case you can use one of our many fragrances that contain a deodorizing function.