REINFORCE THE ENVIRONMENT

Use fragrances in the children’s industry to improve the atmosphere in your shop. Fragrances, colors, product and music must be perfectly associated in order to create the best possible perception of the shop. A customer who feels comfortable will stay unconsciously longer in the shop, observe more products and as a consequence will be eager to buy more products. Moreover a positive feeling ensures that the customers return more rapidly.

Use fragrances that reinforce your interior or the product. Chose that specific fragrance that seduces your the target group.    

CUSTOMERS ARE IN CHARGE

According to research, children influence 80% of the family purchases. This applies especially when the products are targeted on them. So, children decide which products are cool, hip and trendy and where they want to shop. It is therefore very important to gain the hearts of these children because this critical consumer wants only the best. As children smell two times better than adults, professionals have already done a lot of research in finding the best fragrance to use in children shops.

Mothers and fathers are of course another target group and must be approached differently. Although they appreciate a good fragrance in a shop for their children, they prefer other fragrances. It is therefore important to find a good find balance between the wishes of the children and the parents.

Future mothers can sometimes be more sensitive for fragrances. In applying Olfactive Marketing it is important to make a good fragrance choice and to adjust the optimal fragrance intensity. Click here for a professional advice.

RAISE YOUR VALUE

Research shows that people appreciate products/services more in rooms with a pleasant or attractive scent in comparison with rooms without any fragrance. So, the appreciation of your product/service/brand increases and people are prepared to pay more for the same products/services than in not fragranced spaces.  

DEODORIZING

Do you have undesirables oders of the sewerage, toilets, or the smell of sweat in fitting-rooms? In that case you can use one of our many fragrances that contain a deodorizing function.